Depending on whether you’re a customer or business owner, you’ll love and hate reviews. In fact, you’ll probably feel both ways, as you’ll also depend on reviews to make choices, just like your customers rely on reviews to choose yours.
There’s no avoiding it, whether it’s an unfamiliar restaurant, a new pair of shoes or an international moving company – reviews are the clincher. Some people head to them as the first point of call, whilst others see them as a make or break after doing some research.
But if you’re not reading the reviews, you should be.
If you own a business, you’ll know that one bad review is enough to put some people off. This can be hugely detrimental to a company, as people are far more likely to write and review a negative experience than a positive one.
However, even if you are doing everything you can to meet the needs of your customers, then chances are, you’re going to have somebody writing a negative comment. The reality is, things can go wrong, exceptional circumstances happen and, occasionally, the customer has caused delays which has then impacted their experience.
Unfortunately, due to the growth of technology in the last decade, it’s not uncommon to see fake reviews and comments from ‘bots’. If a service looks too good to be true, it probably is.
Obviously, you still want to find a company that has a majority of positive, four or five-star reviews. Read through them, make sure they sound like real customers who have had real experiences. Do these people genuinely sound as if they’re customers? Are they generic, one or two-word reviews? If you can find reviews with names of particular employees or references to places and warehouses, you’re on the right track.
Genuine reviews are a fantastic reflection on any company, as they demonstrate that the service is so good, it needs to be congratulated.
At UPakWeShip, we’re hugely proud of our transparent approach. Our customers come to use with honest feedback and have gone out of their way to write reviews, something we hugely value as we know how important they are.
Are you looking for a reliable mover with transparent reviews? We have over 40 Google reviews, complete with photos to help you make up your mind!
If you’re a customer, we always value feedback – who knows, you might find one of your reviews posted on our social media!